Sales promotion campaign Essay Example | Topics and Well Written Essays - 1000 words

Sales promotion campaign - Essay ExampleThe main target demographic is comprised primarily of upwardly mobile middle class white collar workers interested in maintaining a certain status of success who typically already have well-defined ideas of what types of drinks are appropriate for their bunk in life.According to Hugh Archibald, chairman of the National Association of Cider Makers, drinkers in England have a planted perception of cider as a rustic alternative drink (cited in C&C, n.d.). Recognizing order in a product is a quality most Britons pride themselves on, particularly in the big cities among the prime demographic group. Among these consumers, image is important in helping to develop this perception of quality. UK consumers know most quality, they have an expert knowledge of organic products and what is good for them. They understand that quality is important (Vyse, 2005). If Magners thunder mug survey itself as a product that offers higher quality and therefore gr eater value for the money spent, it throw out repeat its Ireland success throughout Great Britain as well. It will be the objective of this campaign to pull in up sales of Magners Cider in Great Britain to reflect a closer relationship to the 24% merchandise share currently enjoyed in Scotland.To bring attention to the organic nature of Magners Cider while all the same emphasizing a modern appeal, a sales campaign that focuses on addressing modern issues and technologies should be utilized. To bring the focus of the consumer onto the apples used in the production process, Magners can print up specialized packaging that includes a special apple icon denoting a percentage of the sales price will be donated to a childrens charity group. For those consumers who purchase their cider primarily at the pubs, specialized apple promotional materials can be created that can identify those pubs